SiftShift — Privacy Policy
Effective date: September 16, 2026 · Operator: Senu Games · hello@coachon.ai
1. Overview
Senu Games ("we", "us") operates the mobile puzzle game SiftShift (package com.senugames.siftshift, the "App") on Android and, in the future, iOS. This policy explains what data the App handles, why, and the choices you have. By using the App you agree to this policy.
2. What we collect
- Game progress — levels, stars, coins, boosters, gallery progress and settings are stored only on your device in a local save file. They are not linked to your name or to any account; the App has no user accounts.
- Gameplay analytics — anonymous events such as level started / completed / failed, moves used, boosters used, screens opened and features used, tied to a random app-instance identifier (Firebase Analytics). We use them to balance levels and improve the game. No names, e-mail addresses or free text are ever sent.
- Crash and performance data — crash traces, device model, OS version and App version (Firebase Crashlytics) so we can fix bugs.
- Advertising identifier — the App shows ads through Google AdMob. Google may process your device advertising identifier (Android Advertising ID / iOS IDFA) and coarse device data to show and measure ads. In the EEA, UK and Switzerland you are asked for consent before any ad is requested; without consent only non-personalized ads are shown. On iOS, the IDFA is accessed only after you allow tracking in the App Tracking Transparency prompt.
- Purchase receipts — in-app purchases are processed by Google Play (or Apple). We receive a transaction identifier to deliver and restore what you bought; we never see your payment details. Purchase events (product id, no amounts or card data) are also recorded in our analytics.
3. What we do not collect
No name, e-mail address, phone number, contacts, precise location, camera, microphone, photos or files. There is no chat, no social features and no account creation.
4. Third-party services
- Google AdMob and the Google User Messaging Platform (advertising, consent) — Google Privacy Policy, AdMob ad technology providers.
- Firebase Analytics, Crashlytics and Remote Config (analytics, crash reporting, live configuration) — Firebase privacy.
- Unity In-App Purchasing (purchases) — Unity Privacy Policy.
- Google Play / Apple App Store (payments and distribution).
These providers process data under their own policies and may use it for the purposes described there (for example ad measurement and fraud prevention). Data may be processed in the United States and other countries.
5. Your choices
- Ad consent — in the EEA/UK/Switzerland you can change your choice at any time in Settings ▸ Privacy options inside the App. You can also reset or limit the advertising identifier in your device settings (Android: Settings ▸ Google ▸ Ads; iOS: Settings ▸ Privacy & Security ▸ Tracking).
- Remove Ads is available as an in-app purchase and removes interstitial ads; rewarded ads remain optional and are only shown when you tap to watch one.
- Notifications are local reminders only and can be switched off in Settings.
6. Deleting your data
On-device data (all game progress and settings) is deleted when you uninstall the App. Analytics and crash data linked to your app-instance identifier can be deleted on request: e-mail hello@coachon.ai with the subject "SiftShift data deletion" and, if possible, the device model and approximate install date; we will delete the associated Firebase data within 30 days and confirm by e-mail. Purchase records held by Google Play or Apple are governed by their policies.
7. Children
The App is intended for a general audience aged 13 and over and is not directed at children. We do not knowingly collect personal data from children under 13 (or the applicable minimum age in your region). If you believe a child has provided us with personal data, contact us and we will delete it.
8. Retention and security
Analytics data is retained for up to 14 months and crash data for up to 90 days, after which it is deleted or aggregated. All data is transmitted over HTTPS. Game progress stays on your device until you delete it or uninstall the App.
9. Legal bases and your rights
Where the GDPR, UK GDPR, CCPA or similar laws apply: purchases and app functionality rely on the performance of our contract with you; analytics and crash reporting on our legitimate interest in operating, securing and improving the App; personalized advertising on your consent. You may have the right to access, correct, delete or restrict processing of your data, to object, to data portability and to lodge a complaint with a supervisory authority. We do not sell personal data.
10. Changes
We will post updates on this page and update the effective date above. When material changes occur, the App will ask for your consent again where required.
11. Contact
Senu Games — hello@coachon.ai · +90 535 263 63 66
See also the Terms of Service and the SiftShift page.